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Google Adsense Information, hints, tips and examples

Google's AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites.

AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment.

AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there. GOOGLE picks up ADS with its ADSENSE technology to suit your website page content.

Google uses their search engine ranking technology to decide what ads to show on your site, and on specific pages on your site. For instance on a webmaster site an article about Flash might show ads for Macromedia products and an article about web hosting might show ads from different web hosting companies. This type of targeting is very effective and results in good click-through rates in most circumstances.

AdSense is having a huge impact on the affiliate marketing industry. Weak affiliate merchants will die faster than ever and big ad networks are going to lose customers fast.

If you're a merchant running a lousy affiliate program, now's the time to improve it FAST

If you own a small web site you can now plug a bit of code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.

If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.

Here's the background info:

AdSense's advantages

  • AdSense is simple to join.
  • It's easy to paste a bit of code into your pages.
  • It's free to join.
  • You don't have to spend time finding advertisers.
  • Google provides well written, highly relevant ads – chosen to closely match the content on your pages.
  • You don't have to waste time choosing different ads for different pages.
  • You don't have to mess around with different code for various affiliate programs.
  • You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
  • It's suitable for beginners or marketing veterans.
  • AdSense provides simple, easy-to-understand stats.
  • If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
  • You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.

How to Boost Your Revenue with Google Adsense

Article by Raam Kumar
  • If you're starting afresh designing a site specifically for AdSense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site. For experienced webmasters, that's easy.
  • To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.
  • Use white space, so that the AdSense panel catches the eye.
  • Stick to only one topic per page – that should make it easier for Google to serve up highly relevant ads on your pages.
  • >
  • Plain, bland pages with few competing hyperlinks should result in higher click-through rates on the AdSense ads.
  • If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques.
  • If you change those keywords, Google will change the ads that appear on your page.
  • Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.
  • Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!
  • You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages.
  • Where possible, use skyscraper ads, high on the page. They catch visitors' attention more than horizontal banner ads.
  • One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can.
  • Build useful, interesting sites. Google likes them.

SOME OF THE DON'T

  • THE FIRST RULE SAYS. BE HONEST. DON'T THINK of ANY tricks Like engine-spamming, or creating useless, non-original, non-informing content... "content for content's sake."
  • Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense.
  • DO NOT, DO NOT CLICK THE ADS WHICH ARE DISPLAYED ON YOUR WEBSITE YOUR SELF
  • DO NOT, DO NOT ENCOURAGE YOUR VISITORS TO CLICK THE ADS by putting text in your website
  • Google monitors the ip address from where the click is coming from. so, if you use the same ip address to check your daily google income, then GOOGLE algorithm will catch you. AND YOU WILL RECEIVE AN EMAIL FROM GOOGLE warning that your are doing fraudulent clicks.
2006/07/22 00:01 IST Today's inspiration
Follow your heart, because that's where you're heading anyway.